Google Ads (formally Google AdWords) is one of the world’s largest advertising platforms. It provides the tools to broadcast highly targeted advertisements and to track their performance. Ads can be delivered across a number of mediums, including search, display, video, and apps.
The Wicket Scorecard connects to Google Ads to retrieve the dollars spent on marketing campaigns. This data is combined with subscriber information to calculate metrics such as Customer Acquisition Cost (CAC). This enables you to see the effectiveness of your advertising spend in terms of converting new and loyal customers.