Direct to Consumer Subscription Insights Whitepaper

Media companies are searching for new ways to reach their target audience and improve their decision making to grow audience lifetime value (ALV)
  • ALV is a new metric for many media companies as they establish direct relationships with their customers
  • ALV is applicable to direct-to-consumer subscriptions, TV-Everywhere and even ad-supported video businesses
  • The Wicket Scorecard was designed to bridge the gap between your siloed data and better decision-making based on data-driven, actionable insights
  • The only audience insights platform designed to tell a story about your video business from the data

Download our Direct to Consumer Subscription Insights whitepaper to learn how the Wicket Scorecard can help you to increase the ALV of your video business.

Download the Whitepaper

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Increase Audience Lifetime Value

Solidify your relationships with customers with insights from our Wickets

Reduce Churn

Target high-churn products, devices, and sales channels as well as analyze viewing behavior.

Drive Content Engagement

Optimize content promotion, identify fans & bingers, improve your licensing strategy.

Turn Actions into Insights

Action-oriented exports can be filtered for better targeting & uploaded to popular marketing & CRM platforms.


Actionable Insights

The Wicket Scorecard is the only audience insights platform for video companies who need unique insights into their video business that drive more informed decision making, and better results.

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