Drive Audience Lifetime ValueWith Business Intelligence & Unique Insights for Your Video Business
An Audience Insights Platform Where the Data Tells Your Story
Media and entertainment companies are searching for new ways to reach their target audience, improve their decision making, and grow audience lifetime value. Our audience insights platform, the Wicket Scorecard enables these companies to:
- Gain better visibility into their customers
- Understand how initiatives impact their business
- Drive engagement with their service
- Turn insights into action
- Promote a happy customer base through our unique CHI score
The Wicket Scorecard was designed to bridge the gap between your siloed data and better decision-making based on data-driven insights. It is the only audience insights platform designed to tell a story about your video business from the data. To compete effectively in this evolving market, media companies will need this new level of sophistication in their business intelligence tools.
Audience lifetime value is a new metric for many media companies as they establish direct relationships with their customers. The Wicket Scorecard drives audience lifetime value higher for its users. This KPI can be applied to direct-to-consumer subscriptions, TV-Everywhere, and even ad-supported video businesses. Supporting this KPI are a host of charts and graphs (we call them Wickets) detailing:
Want to learn more about how the Wicket Scorecard can increase your audience lifetime value?
Better Visibility into Your Audience
Customer KPIs can be applied to direct-to-consumer subscriptions, TV-Everywhere, and ad-supported video businesses. Each of the supporting charts and graphs are called Wickets. The Wickets show a host of information to give you a thorough view into the health of your video business, including customer acquisition costs, ARPU, lifetime value, the effectiveness of marketing sources and sales channels, and more.
Customer Status by Source
Customers by Channel
Customer Count Per Month
- the total number of new trials added
- trials that did not convert to paid (breakage)
- trials that converted to paid subscribers
- paid subscribers that left the service
Get a sense of the effectiveness of your tactics with a glance at the Conversions and Lost Customers Wickets. With conversion breakdowns that measure yield per marketing source, allows a drill-down into each source to take action, and details conversions per product, device, and sales channel, you have unique insights into what is working and what isn’t. Likewise, the Lost Customer Wickets empowers you to target high-churn products, devices, and sales channels as well as analyze viewing behavior prior to cancellation which allows you to apply risk analysis to current customers.
KPIs for Conversions & Lost Customers
Lost Customers per Day
Converted Subscribers per Day
Lost Customers by Video Views
Lost Customers by Product
Conversions by Channel
Optimize the Engagement
There are a number of ways the Engagement Wickets reveal your audience’s interaction with your library. Detailed trends of video consumption, average days streamed, and activity over time, identify ideal videos per session and number of series watched to maximize conversions and lifetime value through cohort analysis. The Wickets showcase top videos and trial drivers and explore connections between videos for promotional opportunities and growing audience lifetime value.
Sessions Over Time
Video Views per Session
The action-oriented exports in the Wicket Scorecard have a direct, positive ROI by improving several key factors within media organizations including Customer Acquisition Cost (CAC), Audience Lifetime Value (Audience LTV), and reducing overall operational costs. Cohorts of subscribers can be filtered for better targeting by current status, tenure in the service, last video view, and CHI score. This enables better targeting when uploading to popular marketing and CRM platforms. These reports can be utilized to run look-alike ad campaigns, drive notifications for deeper engagement with your library, and take save actions for customers that have been identified as likely to churn.
Turning Insights into Action
Subscriber Export UI
Export Subscriber Data
Wicket Scorecard Reports Interface
The Wicket Scorecard uses machine learning and dozens of elements to form the Customer Happiness Index (CHI). Our unique score is based on dimensions of loyalty, content, activity, and experience. Easily discover which of your subscribers are likely to leave your service and pinpoint which signals have the largest influence on churn. The data export feature easily turns predictions into action to help you save subscribers and increase your ROI.